The primary role of usability testing in UI/UX Design is finding ways to improve your product’s design. This is done by observing real users testing out your product or prototype. It’s meant to observe how users interact with the product, uncovering pain points such as confusing navigation.
Understanding the difference between User Interface (UI) and User Experience (UX) is important for digital product design. These key features are responsible for a product’s successful deployment. UI design caters towards the look and feel of the product, while UX design enhances the product’s functionality and user experience. Knowing about their differences can help a business create products aimed primarily at customer satisfaction and accessibility.
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